My Magazine

The Title

The title of my magazine is going to be "Doors". I have chosen this to represent the idea that the magazine is going to "open doors" for people into the world of music and to create pathways into new tastes and bands. As well as this it is also the name of the popular rock band "The Doors", so the affiliation will be similar to "Rolling Stone" magazine. Finally I feel that the title sounds fresh, up to date and suitable for my target audience.


Price

My magazine is going to cost £2.99, and will be released montly. I have chosen this price, as I have studied the prices of similar magazines and have taken into account the amount of pages (180-200) and the type of paper (glossy). The magazines that "Doors" will be competing against will be NME which costs £2.20 and Q, which is £3.90. Therefore mine is not the cheapest but it is not too much more than NME, and is quite a lot less that Q.

Target Audience

The target audience for my magazine is going to be 15-25 year old males. I have chosen this, as they, in my eyes, are most likely to want to buy a music magazine. To attract this audience my magazine will be bright, fresh and almost simplistic. The type of music my magazine will represent will be indy, and some heavier rock. This will appeal to this age group, as it is very popular within it. This will not create a niché audience (as Q and NME also have articles about this type of music), but hopefully it will be appealing enough that I will be able to get sales. I think the price of the magazine will be a big part of this, as it is very competative.

Bauer
I have chosen Bauer Media to produce my magazine, as they are th perfect company to do so. They produce other popular music magazines such as Kerrang and Q, therefore they are ideal, as these magazines are bought by my wanted age group, so they will know how to advertise "Doors" in the best way possible.